Deciding on a general look and feel direction in a group can be really difficult, so best to get it out of the way before the first big design review.
Mood boarding is even better with a team-get a big group of folks collecting to a shared area, leaving comments and collaborating on each new piece of inspiration.
Is there a reason that background image is so effective? What qualities made you want to click that converting button? During this R&D, I’m not just looking for things that are pretty, but for bits and pieces that might help me accomplish my project goals.Īs you collect bits and pieces for your mood board, take time to study each example for what works, and why you think it works. I collect photos, snaps of design (web, app, print-any source is fair game), color swatches, and typefaces specimens. “Mood boards can set the tone of a project.” Based on the brief and my own digestion of the goals and tone of the project, I start collecting anything and everything that evokes the mood I’d like to see in my design. Before design kicks offīefore I ever fire up Sketch or Photoshop, I start scouring the web for inspiration. For those who have never tried it (or even if you have), here’s a quick look at my mood board workflow. Mood boards can set the tone of a project, guide a large team during the design process, and assist new designers joining or working with an unfamiliar brand.Īnd lately I’m not just using mood boards before a project kicks off, I’m using them during and after my design process is complete. Whatever you want to call it, the process of researching and collecting design references is hugely important in a collaborative creative process.Ī mood board is a collection of like-minded design examples, organized and presented to accomplish a task, and I use them for just about everything. “Collecting design references is hugely important in a collaborative creative process.”
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